Imagine this: It’s November, and you just finished the keystone project that you were contracted for. You heard about the company’s acquisition of a major product a week prior, then got volunteered to support a major GTM campaign to bring awareness to the acquisition. Only thing is, it’s already November and they want this in airports and major cities by Thanksgiving for holiday travel season. So, you have 2 weeks to ideate, conceive, and execute hundreds of print AND digital assets in several dozen different sizes and formats. Also we’re doing a huge motion takeover in Times Square in the same time frame.

Well, that was this project! With the theme of “don’t let downtime get you down“, we created a campaign with a variety of playful copy+visual concepts. Some printed ads appeared to be peeling up, digital ads appeared to be glitching, or artwork reminiscent of alert notifications. Either way, it was both fun to work on and great example of team collaboration under pressure.

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Art Direction: Leah Pincsak

Designers: Cindy Duong, Phil Wong, Clive Hacker

Illustrator: Vania Wat

Copywriter: Melanie Duong