In early 2017, Cellebrite, a world leader in mobile forensics technology, was rebranding and revising the structure of their business verticals. Part of this deliverable included a website refresh. My team and I were tasked with evaluating the architectural and user experience faults of the former Cellebrite.com site. Some of these obstacles included a lack of variation in the page templates which resulted in poor content hierachy. Most importanly, the new brand was structured on the user groups or audiences that most consume Cellebrite products: Law Enforcement (which included many sub-personas such as Lab technicians and legal courts), Military Intelligence, Corporate Investigators. As a result, the UX work we pursued was entirely focused on the user groups and outcome-oriented user flows.